In case you haven’t seen the video of Caine’s Arcade, you really should see it.
It’s about a 9-year-old boy who builds an elaborate arcade out of cardboard in the back of his father’s auto-parts shop. The only problem is that foot traffic is almost non-existent and he ends up getting only one customer. Even his father’s shop has become almost exclusively an internet-only business, which is just another reminder about how much the world is changing.
But it turns out that Caine’s one and only customer is no ordinary person. And what happens next is nothing short of extraordinary.
There are all sorts of lessons here about the power of the internet, and how if you’re smart you can use it to have a massive impact on your business. But it’s also just a really sweet story about a great kid who loves arcades and has a fantastic imagination.